Dancehall looks different these days. Unlike that period after the early 2000s, where it was just dominated by a small handful of older artists, this decade has earthed flourishing young faces and new sounds. One of the voices protruding through the airwaves is Twani Price.
Price is a versatile and creative artiste who started his career as an Instagram comedian.
Price saved up his money while he was in high school, bought a cellphone and started doing skits. He quickly went viral in Jamaica, and it spread regionally to other islands.
Growing up in a house full of “jokes,” Price said comedy was just a natural talent. His creativity propelled him into a career in music.
“I was a very creative comedian, so it just appears in my headspace and then I put it back into music,” Price said.
Just like his comedic skits, Price produces his music and develops his lyrics from everyday topics. His songs range from tunes about driving a pimped-out Honda and living your best life. Price doesn’t take the typical pen and paper route, however. He listens to a beat, creates a melody from the music and the words — they just flow.
At 24 years old, Price is influenced by dancehall greats like Beenie Man, Bounty Killer, Vybz Kartel and Movado, who are still music innovators today. In this limitless digital age, he sees himself working with artists intersected with dancehall like Afrobeats artist Burna Boy and rapper Drake.
Growth and longevity is the goal for the “Phenomenal” singer with a technology degree. In the next five years, Price sees himself on top of the world’s biggest stages from continent to continent as a symbol of dancehall music. In his vision, fans would sing his lyrics word for word globally.
“Ah dem ting deh, mi a work pon,” Price said.